CottonCordellBigOMedDiver3"3/8oz-WhiteCrappie

<p>Features:</p><ul><li>The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet.</li><li>Catches plenty of bass, pike, walleye and other small to medium gamefish.</li><li>Made using modern plastic technology.</li><li>Same proven-deadly action and running depth.</li><li>Available in 4 colors.</li></ul><p>The Cotton Cordell Big O Shallow Square-Lip Crankbait is a shallow diving squarebill crankbait. Originally designed as a carved wooden lure by Fred Young, Carl "Cotton" Cordell purchased the design rights from Young in 1973 and turned his wooden carving into plastic to create a tougher, more consistently running hard bait. And boy did he hit it out of the park with that decision! More than a million were sold during that first year. With it's original square-lip crankbait, it deflects cover with ease and catches plenty of bass, pike and other gamefish.</p><p>To this day, the Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.</p><p>Available in 4 colors.</p><p>CA Proposition 65 WARNING</p><div class=