{"product_id":"cottoncordellbigomeddiver3-3-8oz-whitecrappie-890","title":"CottonCordellBigOMedDiver3\"3\/8oz-WhiteCrappie","description":"\u0026lt;p\u0026gt;Features:\u0026lt;\/p\u0026gt;\u0026lt;ul\u0026gt;\u0026lt;li\u0026gt;The Cotton Cordell Big O Square-Lip Crankbait is a shallow to medium diving squarebill crankbait that rums between 4 and 6 feet.\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Catches plenty of bass, pike, walleye and other small to medium gamefish.\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Made using modern plastic technology.\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Same proven-deadly action and running depth.\u0026lt;\/li\u0026gt;\u0026lt;li\u0026gt;Available in 4 colors.\u0026lt;\/li\u0026gt;\u0026lt;\/ul\u0026gt;\u0026lt;p\u0026gt;The Cotton Cordell Big O Shallow Square-Lip Crankbait is a shallow diving squarebill crankbait. Originally designed as a carved wooden lure by Fred Young, Carl \"Cotton\" Cordell purchased the design rights from Young in 1973 and turned his wooden carving into plastic to create a tougher, more consistently running hard bait. And boy did he hit it out of the park with that decision! More than a million were sold during that first year. With it's original square-lip crankbait, it deflects cover with ease and catches plenty of bass, pike and other gamefish.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;To this day, the Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;Available in 4 colors.\u0026lt;\/p\u0026gt;\u0026lt;p\u0026gt;CA Proposition 65 WARNING\u0026lt;\/p\u0026gt;\u0026lt;div class=","brand":"My Store","offers":[{"title":"Default Title","offer_id":52789500838207,"sku":"890","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/0670\/4191\/files\/cottoncordellbigomeddiver3-3-8_890_01_e2386b47.jpg?v=1776266777","url":"https:\/\/tackleworldfishing.com\/products\/cottoncordellbigomeddiver3-3-8oz-whitecrappie-890","provider":"tackleworldfishing","version":"1.0","type":"link"}